Tag Archives: EyeGlasses

Tips4EyeDocs Daily No. 11 for 12/28/2011 – How is Optometry Like Sears?

FROM THE EDITOR “Sears losing the retail battle & to close 100+ stores nationwide. http://yhoo.it/rIcXMm” The headlines describe the recent Sears decision to close over 100 stores across the country in order to retain working capital.  Sears has experienced a downward … Continue reading

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Tips4EyeDocs Daily – 12/20/2011 – No 6 – The Power of a Smile + more

FROM THE EDITOR It was cold in Sacramento. The wind was whistled ever so gently and small whirlwinds gently stirred the loose leaves beneath me. I got to wonder what the average person does on a cold day like this. … Continue reading

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Tips4EyeDocs Daily for 12/16/2011 – VSP’s Business Model + Grand Rounds Brain Teaser

FROM THE EDITOR The Business Model of VSP and its competitors Private practice optometry is inherently inefficient and costly. To fuel this inefficiency, reimbursements and extra charges must be sufficiently flexible enough to reward panel doctors. However, this is untenable … Continue reading

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Tips4EyeDocs Daily for 15 Dec 2011; No. 3- How did VSP Do in their Town Hall Meeting

FROM THE EDITOR This time last evening, I peeked into VSP’s tactical plan to respond to panel doctors concern about its direction. Today, I reflect on my own thoughts and those of others: Rob Lynch as the chief presenter is … Continue reading

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Reputation and Branding for Independent Eye Doctors

Eye care whether we want to admit or not depends upon reputation and branding. For corporate eye care providers (“ECP”), branding comes easily as it employs widespread advertising, identical goods and services to strengthen and create its brand. On the … Continue reading

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How Do Eye Companies Handle Conflict Publicly

In the past year or two, eye industry firms have met with much negative news, either from serendipitous events or human error.  In most cases, the firms prolong their own agony by failing to mount a credible and timely response … Continue reading

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Why Should Optometrists Care About Vision Plans?

It’s either the bane or boom to optometry. Vision plans are popular and their future is secure. Employers like to offer them and employees like to use them for routine eye care and eye wear. However, their popularity hasn’t been … Continue reading

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5 Tips to using the Internet to pick your next eye doctor

You’re new in town. Or for one reason or another, you want to choose another eye doctor in your area. You’re so new, that you don’t know many people or you feel funny about asking relative strangers about recommendations for … Continue reading

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Trust in Small Business Decision Making

How do customers view trust in small business owners? Optometrists are both health care providers and small business owners and must create trust in both venues. Humphreys (1993) asks four ethical questions that small business need to answer if they … Continue reading

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Can I Prevent My Child From Becoming Nearsighted?

Many parents, at one time or another, will ask the question of their pediatrician or their eye care doctor, whether it is an optometrist or an ophthalmologist. Myths abound and opinions are strong. For years the answer was an emphatic … Continue reading

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