5 Steps to Avoid Social Media Burnout

The invitations pour into your email inbox as well-meaning and well-intended friends and acquaintances invite you to join this or that social site or social group. For many of my colleagues and friends, they have thrown their hands up trying to accommodate all of these invites and have instead completely given up on the notion of social media. Here is my 5 step plan for selecting the best venues for a busy health care professional.

  1. Keep your personal and professional lives separate. In this way, you can concentrate on one over the other. If you tend to more family connections, Facebook is idea and you can use privacy controls to limit who can see what you post. Photos and videos can be easily shared  For business I like Linkedin. It’s a great site and is a business version of Facebook and attracts people not only within your own profession but others elsewhere. The privacy controls are a bit easier to use than Facebook. Both are free.
  2. Pick a time or times of the day that you can set aside for social media. Even two, 15 minutes sessions can help a lot with this time limit, you’ll be efficient with your posts. Check the Facebook and Linkedin on either session and email on the other. Mix and match if you want to check more often your social media.
  3. Write concisely and quickly without misleading your reader. I believe that 3 or 4 sentences alone should focus your message to your intended recipient. If you’re writing a screen full, then you should look at trimming.
  4. Don’t turn on your auto or onscreen notifications. These alerts are the leading inducements to check your social media and more often  than not, you really didn’t need to check it.
  5. Lastly, don’t concentrate on one over the other. By balancing between personal and family, you won’t feel that you’re falling behind one or the other.
Social media is enjoyable and doesn’t require hours of dedication or attention. Match your needs to what is available and stick to the plan and you’ll see that social media doesn’t have to take over your life. To easily return to this blog post, use this URL http://wp.me/p18zjA-3D.

About Richard Hom OD, MPA

Dr. Hom holds Doctor of Optometry and Masters in Public Administration degrees and practices family eye care and consults on public policy, health information technology and program evaluation.
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2 Responses to 5 Steps to Avoid Social Media Burnout

  1. Good points you make about social media – I wonder if we will see the rise of anxiety disorders around social media – it is addictive after all. Nice post thanks for your thoughts

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