Monthly Archives: June 2011

EMR + Social Media = A Good Idea?

The emergence of social media as a steadily expanding influence in EMR use opens potentially newer and wider venues and justifications for its use The promise of EMR has slowed as the deadlines near for proof of its use and … Continue reading

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A 3 step approach to deciphering marketing hype

In eye care, over $100 million in advertising is spent on consumer and doctors, either to encourage them to buy more often or to buy newer items. For doctors, that means new technology, new ophthalmic materials and new contact lenses. … Continue reading

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