Announcement – Migrating my blog to #Tips4EyeDocs by @GrandRounds4ODs

My new website address is http://bit.ly/tips4eyedocs.

The WordPress.com blog site has served me well. Alas, I want to expand the capabilities of my blog site and associate All Things About Optometry and Healthcare Technology with #Tips4EyeDocs, a much easier to pronounce, spell and remember tagline and user name that GrandRounds4ODs.  I will still keep both.

Please go to my new WordPress-driven blog site and refollow or resubscribe at http://bit.ly/tips4eyedocs. All of the content from this blog has been exported to the new site.

Look for new capabilities and functions in the new site including pod casts, video feeds, etc. I hope to launch these new functions this year.

If you would like to donate to this endeavor, send any amount via PayPal Email Address of Richard@GrandRounds4ODs.com

Thanks and enjoy the new site as I slowly build its functionality.

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After Hours Availability – #Tips4EyeDocs

Not often do optometrists think about their after hours availability.  In fact, for some doctors, this concern is never a concern or problem.  It’s even required by many vision and medical care plans as a condition to being a panel provider. There is wide latitude on how after hours care is handled.  It ranges from a message to call the nearest hospital emergency department to the doctor’s own cell phone.

Whatever approach a doctor takes, it telegraphs clearly to the patient how emergencies are handled.  It also implies whether the doctor is ready, willing and interested in caring for the patient beyond glasses and contact lenses. Because medical eye and chronic care conditions are becoming more important in optometry, setting the tone for your practice that it goes beyond glasses and contact lens care is important.

The customary answering machine  that offers a call back number or a number to an emergency department is common. If a personal after hours number is used, this gives the practice a chance to personally manage the patient. Otherwise, giving the nearest emergency department number actually provides no direction; in other words, it is the patient’s responsibility to find the emergency department.

Any kind of call back number can be used.  It could be a single cellular phone that is passed around the office to the doctor who is “on call” or it could be the doctor’s personal cellular phone dedicated for emergency calls.  Because mobile phones are so prevalent, text messaging a doctor for an emergency is like having a private paging number just for you. Text messaging is known to have the highest callback rate in communications with estimates reaching 90% call back within a few minutes.  Patients rarely abuse this policy.

If patient management and retention are primary goals in a practice, it makes sense to intervene with the doctor rather than using the nearest emergency department. Doctors who are quick to ride the medical eye care train will find that offering a chance for a patient to directly talk with the doctor encourages practice loyalty and can make your after hours care a source of revenue and customer service.

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Spotlight on First Insight – Maximeyes – #Tips4EyeDocs

Tips4EyeDocs talked with Mr. Nitin Rai, founder of First Insight (www.first-insight.com), a software company that has risen to be a top tier player in the competitive eye care market.

Why did you start First Insight Corporation?

I started First Insight in 1994. It was a result of a visit with my optometrist, Dr. Craig Bowen that year, who had diagnosed me with Lattice Degeneration. He had used paper charts prior, but in this annual visit he had a Macintosh chair side with my record opened up on the Macintosh. It was a flashing lattice degeneration as an alert. I had just left my job as a Software Engineering Manager at another company to start my own company. I was looking for ideas for a product. Here it was right in front of me. I worked out an arrangement with Dr.  Bowen to acquire the software he had developed so far.  I hired college interns to do research and found that virtually no eyecare practitioner was using an Exam / EHR software, let alone on a Macintosh or Windows. Practices were not happy with the quality of service, support, and inflexibility of the products they were using. First Insight had a unique solution and the market was ready.

What are First Insight’s strengths? What do you do best?

  • Highly Customizable System:  This was a feature inherent in MaximEyes right from the inception of the product since 1994. It allows us and the practice to tailor MaximEyes to their needs—from allowing them to customize their exam forms, modify the workflow, change colors, adding selected items, to being able to add new data fields.
  • Ease of use:  Simple navigation allows you to quickly go where you need to go to enter exam information, versus being forced through a series of mouse clicks and a fixed document centric workflow. We focus on form-based entry, which makes the system very easy to use.
  • Technology. Our new certified EHR platform is built in Microsoft .NET and SQL Server that allows the software to scale from a small office to a large multi-physician, multi-location office. The technology can run both in a local office cloud or offsite cloud server.
  • Certified EHR and ARRA Advisor: MaximEyes SQL EHR is certified as a Complete EHR by CCHIT®n ONC-ATCB. With that certification, its doctor users qualify and have received  incentive checks from the CMS (click here for latest press release).  MaximEyes SQL Certified EHR incorporates Stage 1 meaningful use requirements directly into a MaximEyes workflow to improve office efficiencies and reduce redundant data entry requirements.
  • Industry Leader: Since 1994, we have grown to support more than 1,400 practices—includes more than 4,000 optometrists and ophthalmologists nationwide (including Canada).
  • Strong Research & Development and Support Staff: We employ more than 120 employees; more than 45% are dedicated to research and software development and 45% to technical support and training. We believe that exceptional customer service is a sincere and important aspect of our business.
  • Hands-on Training and Online Support: First Insight strongly believes in providing hands-on, comprehensive onsite training for all our clients. Customer service is available Monday – Saturday.  Support technicians can easily connect to a client’s computer via the Internet much like having a personal support representative sitting right next to you. Alternative learning options such as personalized phone trainings, onsite trainings at First Insight office, CBTs, online guides, and webinars.
  • Onsite Users Conference: For the past four years, we have hosted a two-day Users Conference in Portland, Oregon where hundreds of our clients come together each year.
  • Seamless Industry Integrations: Propriety VSP Calculator, integration with many ophthalmic equipment and vision care vendors, and integration with hundreds of labs for online spectacle lens/frames orders via VisionWeb and www.paradEyes.com.
  • Proprietary Patient Health Record Portal, www.eyeclinic.net: First Insight will soon launch eyeclinic.net, which will allow patients and doctors to interact easily and secure through the Internet by sharing confidential healthcare information in real-time (ARRA requirement). Patients can send non-urgent messages between patient and office staff or doctors, schedule an appointment, view patient clinical summaries and current medical/Rx information, view educational materials or other paperwork, and update medical history/welcome form. Additional features, such as viewing billing information and making online payments will be added with future releases.


What new directions or highlights or products can we expect from First Insight in the next 1-2 years?

  • Platform Agnostic/Multi-Platform Capabilities: The MaximEyes paperless office is built on the latest technology to deliver streamlined performance for today’s ophthalmic office demands. By adopting cutting edge IT concepts and operating within a virtualized environment, offices can run MaximEyes in a public/private network or move to the ‘Cloud’ and consolidate infrastructure and costs.
  • iPad® Enabled: Doctors will be able to use their iPad doctors to access their medical charts outside of the office to present real-time information, education, 3D graphics and videos to enhance the patient-doctor encounter.
  • DICOM Integration for Ophthalmic Measurement and Imaging Devices. MaximEyes SQL EHR will conform to standards for receipt and representation of data from all ophthalmic instruments and devices. Request, retrieve, display and communicate all imaging and measurement data generated by ophthalmic instruments in a standard format. Manage all ophthalmic imaging data and provide a tight integration with PACS.
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Spotlight on Deegan Lew OD FAAO – #Tips4EyeDocs

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Tips4EyeDocs has the honor of spotlighting Deegan Lew, OD FAAO. Dr. Lew has a wide breadth of experience in eye care.  His undergraduate degree is in Animal Physiology from the University of California, San Diego and his Doctor of Optometry from the University of California, Berkeley School of Optometry.  Dr. Lew completed a post-graduate residency in Hospital Based Optometry at the AlbuquerqueVA Medical Center.

Prior to joining the Faculty at the University of Colorado, he performed peri-surgical care for LasikPlus Centers in Colorado, California, New Mexico, and Utah, and TLC Laser Eye Center of La Jolla, California.  He lectures to other optometrist, nationally,  in the areas of refractive surgery and diseases of the eye.  He owned a practice in Poway, California,  was voted as California’s Young Optometrist of the Year and was formerly a Faculty Member of the University of California, Berkeley School of Optometry.   Especially noteworthy also are his multiple licenses, some several years after graduation.

Dr. Lew enjoys biking and skiing in his time outside of the clinic.

What is differnt about practicing in your setting as opposed to private practice?

The most noticeable difference between the two is that I don’t worry
nearly as much about running a business as when I was in private
practice.  Although I’m concerned with patient volume, metrics goals,
and patient satisfaction, I have no responsibilities in watching over
labor costs and cost of goods, or managing staff members.  Being a
part of a hospital faculty has enabled me to concentrate on what I was
trained to do in optometry school and residency–being a good
optometrist.  On a daily basis, I have relatively complex cases which
require my full clinical attention.  For the well being of the
patient, I cannot afford to be distracted by practice management
matters.

How can an optometrist prepare themselves for such a position?

My advice for students in training is to find their passion in
optometry.  Although there are no formal specialties in the
profession, find out what part of optometry excites you.  Once you
find that one thing, focus on being the best that you can in that
area.  For me, I found that ocular disease was my passion in my third
year of optometry school.  If there is an opportunity to attain
residency training, do it.  There is no better place to do
concentrated training in your specialty than in residency.  Other than
training, a residency offers an opportunity to build bridges with
affiliate hospitals, university faculty, and the ophthalmic industry.

My advice to current practitioners is to study, join specialty
societies, and network with  your local physicians.  A largely
overlooked resource are industry sales representatives.

If you could give 3 tips to any optometrist about managing pathology, what would you say?

The first tip to managing pathology is to understand the “why” of apathological presentation, rather than “what.”  In optometry school,we are well-trained to identify many eye diseases–that is the “what,”as in, “what is it?”  However, eye disease, sometimes does not presentin a “text book” fashion.  There are variants and co-morbidities that affect the way a disease is seen.  The “why,” means “why does the disease present this way?”  Understanding the “why” helps us analytically diagnose at treat with more accuracy and effectiveness.

The second tip is to understand the drug formularies of your patients’
insurances.  The medications you prescribe are only as effective as
your patients’ willingness to take them.  I know it is common practice
to prescribe that latest medications, but often new medications are
non-formulary or Tier 3.  Some patients will delay or decline the
purchase of a medication because of it’s costliness.

Lastly, read, read, and read again.  The understanding of disease and
treatment paradigms constantly change.  Keeping current with clinical
studies benefits the patient as well as the doctor.

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Case study – Confirmed Orbital Floor Fracture by X Ray – What would you do?

This is a case of blunt force trauma while being assaulted. The patient presented to the emergency department with the following: Sight in both eyes with normal gross fields; normal pupillary function, normal IOP for age, diplopia in upgaze but not in primary, intact abduction and adduction; and after this photo taken, an intact retina 360 degrees each eye.

What would you recommend to the Emergency Department physician?

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Multifocal Contact Lenses – Setting Expectations – Part 5 #Tips4EyeDocs

From the first part to the fourth installment of my series on multifocal contact lens, I rediscovered the fun of fitting these lenses. I had scorned these lenses and failed to appreciate, pure happiness and satisfaction that patients experience from wearing them. Presbyopic patients have expectations and concerns about contact lenses in general and specifically lenses for their age group.  These concerns must be answered and doing it well will maintain patient confidence for the patient themselves, such as cognitive dissonance, or “buyer’s remorse” and for the doctor.

From the first word to the last word that you say to the patient, the doctor should be familiar with their patient’s interest and past experiences about contact lenses. It can uncover unmet needs and wants as well as biases or prejudices. Tailoring the presentation to those interests or potential needs will keep the interest level of the patient and supports the notion that you are listening to the patient.  Explore what the light level at the work place is as this will have a significant impact on the usability of the lenses.

As an example, a 51 year old male presented for a contact lens evaluation and fitting. He is naive to contact lenses or prescription corrective lenses and had been using over the counter reading glasses for near vision. He is a blacksmith and has had multiple readers being damaged in less than a week of wear at work. His use of safety goggles over the readers were unwieldy and prevented him from doing his job well.

The uncorrected vision was OD 20/20- and OS 20/40, which not deter him from driving without correction. His refraction was OD Plano -0.50 axis 090 and OS -0.50 -0.50 axis 090 VA’s 20/20-1 each eye His reading vision at the preferred working distance of 18 inches was 0.60 M with +2. 00 reading addition. His palpebral fissures were large and although proptosis was suspected, the Hertel measurement were equal in each eye at 18 mm. Both upper and lower lids were loose. The remaining internal and external examination were unremarkable or unspectacular.

In this case, the patient had a high degree of motivation, but his expectations might also be equally high. He wanted contacts. However, managing those expectations begins from the outset of the first visit and continues throughout the patient experience within your office. I successfully fit the patient with a pair of multifocal soft contact lenses and after demonstrating satisfactory handling of the lenses, a one week “real life” trial was suggested where he would use the contacts for work. The expectations doesn’t stop there. Cognitive dissonance, the buyer’s regret, must be managed and that comes from everyone in the office from the receptionist to the business manager to deter from discouraging the patient in any way.

The real test whether this would be a successful fit came in the second and third follow up visits where he expressed complete satisfaction of the contacts while at work but not at driving a car. He felt they were worse than no correction.  I adjusted the power of the dominant eye by increasing the minus, but kept the add power the same.  He immediately saw an improvement in distance vision. He became satisfied after the third visit.

The take home message in multifocal soft contact lens fitting for the presbyopic patient  is understand as much about the patient as you can.  If there is a spark of interest, I think the doctor is in the unique position to capitalize on that interest.  Denying a patient of that interest because of time constraints, doctor apathy or doctor knowledge is doing a disservice to the patient.  Become familiar with multifocal lenses in their performance capabilities and their fitting characteristics and you can improve your own success with these lenses.

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Case Study- 7 months post operative LASIK procedure – Tips4EyeDocs

This 60year old woman is status post LASIK, OU,  7 months. Everything went well until this.

She presents with mild light sensitivity, but not photophobic. The fellow eye is as red with and looks like this.CF 7ft is the vision PHNI. Pupils are reactive. No cells/flare in the AC. Cornea folds (~15% to 20% CCT increase) and obivous demarcation of the flap border where none was evident. Afebrile, normal pulse, normal oxygenation,. Cutlure negative(!)  (97F)

What would you do?

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